We were looking to be near the port (Namal) in North Tel Aviv and this location couldn't be better. The apartment is well cared for and the owner, Koby, is very receptive to requests. We would stay again if we had the opportunity.
One note: self-service laundry actually refers to a laundromat (or full service delivery laundry service) not far away. We used them twice and found it to be good service with free delivery.