definitely family friendly. We did not know the layout of Reykjavic when booking but this one is right next to bus stops 9 (frequent pickup for many tour operators) and on bus stop 7 for the hop on hop off bus, as well as about 20 mins walk to the harbor where the whaling and puffin tours take off from, and one block from the stretch of street that has all the shopping. Location is extremely convenient, and we messaged them prior our visit and they assisted us with booking travel to and from the airport. We arrived prior check in time and they were able to store our luggage. The staff at the desk all speak english and are so patient. The rooms are tidy and all we needed especially with the fabulous location, just know that the small beds (there are different bed options) are slightly tiny but you can fit an adult with a snuggling toddler on one if you need to. The rooms stay a comfortable temperature and you may just need light pajamas as you have a small window that opens but they provide a fan. They have amazing blackout curtains so you do not even need eye masks to sleep even with the long daylight hours. The shower has heated drying racks for rained on clothes. included breakfast has a waffle bar and was a great start to the day. very quiet even with kids, and within walking to playgrounds, food, and shopping.