This hotel deserves 10/10 due to following reasons.
Location: 5 minute walk to Old Town station (underground), buses and immediate vicinity to Sainsbury grocery, many shops and restaurants. The neighbourhood itself is quite nice. Liverpool Street i also within close walking distance. You may reach most of central attractions within 30 minutes of public transport.
Room amenities: Has everything and more one could expect of a budget accommodation such as flatscreen TV witj many channels, good WIFI, AC, hairdrier, iron board, lots of electrical outlets, and a mini kitchen with micro, sink, stove, cupboards and a refrigerator, and a nice bathroom. The room was very clean.
Value: Look at the map of hotels in central London. You often have to pay twice the amount, for the location. There is no better value hotel for what you get im central London.
Service: The staff was very helpful and swrvice oriented. They went out od their way to accomodate my requests.
Overall highly recommended, and I will come here again for my next stay!